Project Proposal Of How CSR Improves Organisations Competitiveness Essay

Project Proposal Of How CSR Improves Organisations Competitiveness though Its Interactions with HRM and Marketing - Essay Example According to Amato & Amato, (2007) full implementation of the requirements of CSR I company management and business operations enhances innovative potential of the various regions of concern thereby increasing their competitiveness. Companies’ competitiveness through effective implementation of the fundamental principles of CSR can be envisioned at various levels. Castelo & Rodrigues, (2006) notice this improved competitiveness at four basic levels: the micro level, regional level, sectoral level and at the national or macro level. In regard to the topic of this proposal, increased competitiveness of companies through effective and efficient implementation of the guiding principles of CSR will be focused at the sectoral level. Effective human resources management through CSR is focused upon intersectoral improvements in terms of quality production and efficient delivery of services. This intersectoral improvement is what sets a company higher in the competition ladder compared to others in the same line of production across the globe. The goals of sustainable development are pegged upon effective industrial and companies’ management. This move ensures effective use of production resources such as human resources and other resources used in industrial production with an aim of improving the companies’ competitiveness while using as little resources as possible. Regarding this aspect, this research aims to investigate how Corporate Social Responsibility (CSR) improves organizations’ competitiveness through its interactions with HRM and Marketing. Effective company management looks into improving performance and competitiveness of the company by improving the quality of production and service provision in all sectors of the company’s operations. Concerning this argument, Halme, Roome, & Dobers, (2009) defines sectoral level competitiveness as the performance of a given company or industry in a given region

Travel and Leisure Industry Assignment Example | Topics and Well Written Essays - 3000 words

Travel and Leisure Industry - Assignment Example Attitudes to the industry in question Roles of men and women in the society What is the age and income profile of the citizens and how is it likely to change FOR CENTER PARCS Increased personal stress - Increased personal stress has become a way of life in UK and everyone is looking towards ancient therapies to relieve stress and regain vigour and health. Therefore, a need to rewind during the weekend and / or take a few days off for pure relaxation and rejuvenation is increasing. Increase in the older generation - The older population continues to increase with the 'baby boomers' reaching the age of above 55 years. The 'grey' market therefore is ready for boom. Increase in the corporate travel incentives - Corporate travel incentives has seen an increase over the year; a trend that is unlikely to change in a hurry. Increased interest in beauty and fitness - high interests in health, beauty and fitness among the UK populations have made the spa industry to be a sought after area of operation. Other factors - Reduced costs of airlines (Anon, 2005) . All this points towards a higher demand for services like health spas. TECHNOLOGY FACTORS The technological factors that one reviews are How vital is technology for the industry Does it allow for reduced variable cost of the product Does it allow for more innovative service FOR CENTER PARCS Technology of a different kind - Here a technology of a different kind is required. Understanding various treatments like 'Carita', 'Decleor', 'Elemis' and other such treatments is a must. The techniques of a Turkish bath, a Japanese Salt Room, Aromatherapy, Reflexology and many more do not come without technology. Trained professionals who are qualified need to be recruited to... Increase in the numbers for the older generation - Groups such as the Fitness Industry Association are lobbying for a US style tax system for the use of health clubs on the premise that by encouraging the citizens of UK to be healthier the load on the National Health Service will reduce (Anon, 2005). Taxes for the industry - There is a positive view on the overall taxation for the industry since the current government is encouraging citizens to take time off for leisure and is propelling the health industry into momentum. Increased personal stress - Increased personal stress has become a way of life in UK and everyone is looking towards ancient therapies to relieve stress and regain vigour and health. Therefore, a need to rewind during the weekend and / or take a few days off for pure relaxation and rejuvenation is increasing. Technology of a different kind - Here a technology of a different kind is required. Understanding various treatments like 'Carita', 'Decleor', 'Elemis' and other such treatments is a must. The techniques of a Turkish bath, a Japanese Salt Room, Aromatherapy, Reflexology and many more do not come without technology. At the beginning of 2003, the estimated number of private health clubs in UK was 2328. Other information sources suggest that these are conservative estimates and the actual number was close to 4271. It is clear therefore, the competition for Center Parcs is large. Most of these are luxurious